Today we’re focusing on Part III of Michael Hyatt’s “social media networking and marketing bible” (or at least that’s what I call it!): Platform. I’d you’d like to get caught up to speed, you can also read Part I and Part II. No matter what your Platform is, Michael Hyatt’s wisdom will help YOU create and maintain it.
In this post, we’ll be focusing on the gems of wisdom that stood out to me most in Part III: “Build Your Home Base.” We already made sure to “Start with Wow” in Part I and prepared to launch in Part II. I found this section of the book to be particularly packed with information I needed to know or relearn starting with the types of marketing I engage in.
Focus Your Efforts Online
For someone who doesn’t have the funds they would like to have, this chapter is important. I’ll even go as far to say that if you have the funds you’d like, it still won’t make the best impact and give you your money’s worth if you’re not spending on the right things and putting it in the right place(s).
Internet marketing is the next best thing to word-of-mouth marketing as it concerns reach and cost. It costs you nothing to tweet. It also costs you nothing (or a little bit) to maintain a professional page on Facebook. Pinterest, personal blogs, etc. the list goes on. These are all free outlets to use as “borrowed platforms” for your brand and products.
You can also start implementing cost-efficient advertising with the likes of Google Adwords, Facebook, and other similar options.
Create the Content Yourself
Unless I ask someone to guest on my blog, I will never have someone pushing out content for me as a rule. The only exception to this would be if I hired an intern or other team member for one of my growing enterprises—yet they would still represent themselves on behalf of the my company—not as a ghost-blogger, tweeter, etc.
Michael Hyatt’s very keen on this point: if you’re not going to maintain your blog (or Twitter account) yourself, then don’t bother at all. People will interpret a ghost-blogger, etc. inauthentic and it will ultimately hurt your brand.
Create a Better About Page
This is something I have to work on myself. My About Pages read just like a bio that you would have in the back of your book, submitted alongside and press release, almost like a resume in prose. Ouch.
Michael elaborates on the fact that an About Page should be written in first person (yes, this is against EVERYTHING your English teachers and professors taught you!). It should also be written in a conversational tone which is much harder to do in second or third person.
Your About Page should be about what the reader wants to know as well as what you want them to know about you and your blog. It should also invite them to subscribe to your blog. This is a no-brainer, yet so overlooked in many About Pages.
He also gives other wonderful ideas, but I’ll let you buy the book to check out those.
You may also view Michael’s About Page for reference here.
Build a Speaking Page
Now I literally just finished Marshawn Evans//ME University’s Ready 2 Speak tele-event (conference call) and it was all about the importance of pushing aside fear and all of its tactics, preparing yourself, and embracing the voice and message which God has entrusted YOU to deliver to the world. She also has a brand new boot camp, Speak 4 Pay, which you may register for here. (Trust me, it’s worth every penny!)
While in Miami, FL at my spiritual father’s conference, his good friend, Dr. Renny McLean spoke these words: have faith in your voice.
Now, if you’re reading my blog, tempted to purchase Platform, or have some other type of business, book, ministry, or invention, you must prepare yourself to speak that which God has given you to the world.
Proverbs 18:16 tells us that a man (or woman’s) gift makes room for them and brings them before great men.
This is the essence of Platform and preparing yourself to speak to these “great men” will not only expand your Platform, it will expand your wallet! It will also place you in a position of authority that others will position themselves to learn and glean from.
Isn’t that the point of everything we’re doing? Preacher or curator, author or inventor, it is our job to do our part to get the word out and God will do the rest through divine appointments, connections, and more. Building a Speaking Page will encourage those who didn’t consider your speaking abilities to explore them and invite you. Others will be happy to find if because they were expecting this “product” from you all along. Do you really want to disappoint them?
As my new eBook Godly Government releases (more info to come soon!) on Election Day 2012, it is my opportunity to start building, not only a writing, but speaking Platform for myself. Creating a Speaking Page on my blogs will help push me mentally, emotionally, and logically in that direction.
Please see Michael’s Speaking Page here.
Tune in next week for more wisdom from Platform and until then, PLEASE be sure to visit Michael Hyatt’s site and buy your very own copy of Platform!
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Desiree M. Mondesir is the CEO and Founder of Desired Assistance or “DA” virtual writing and editing company which also encompasses DA Inspires, DA Weddings, DA Luxury and her self-titled authoress blog. As a dedicated writer and entrepreneur, Desiree seeks to inspire the imagination, educate her readers, and challenge the toxic mindsets of individuals all over the world. Sign up for a FREE subscription at www.dainspires.wordpress.com!