Posts tagged ‘Thomas Nelson’

October 31, 2012

What Michael Hyatt’s New Book Platform Taught Me: Part III

Hello All,

Today we’re focusing on Part III of Michael Hyatt’s “social media networking and marketing bible” (or at least that’s what I call it!): Platform.  I’d you’d like to get caught up to speed, you can also read Part I and Part II.  No matter what your Platform is, Michael Hyatt’s wisdom will help YOU create and maintain it.

In this post, we’ll be focusing on the gems of wisdom that stood out to me most in Part III: “Build Your Home Base.”  We already made sure to “Start with Wow” in Part I and prepared to launch in Part II.  I found this section of the book to be particularly packed with information I needed to know or relearn starting with the types of marketing I engage in.

 

Focus Your Efforts Online

For someone who doesn’t have the funds they would like to have, this chapter is important.  I’ll even go as far to say that if you have the funds you’d like, it still won’t make the best impact and give you your money’s worth if you’re not spending on the right things and putting it in the right place(s).

Internet marketing is the next best thing to word-of-mouth marketing as it concerns reach and cost.  It costs you nothing to tweet.  It also costs you nothing (or a little bit) to maintain a professional page on Facebook.  Pinterest, personal blogs, etc. the list goes on.  These are all free outlets to use as “borrowed platforms” for your brand and products.

You can also start implementing cost-efficient advertising with the likes of Google Adwords, Facebook, and other similar options.

 

Create the Content Yourself

Unless I ask someone to guest on my blog, I will never have someone pushing out content for me as a rule.  The only exception to this would be if I hired an intern or other team member for one of my growing enterprises—yet they would still represent themselves on behalf of the my company—not as a ghost-blogger, tweeter, etc.

Michael Hyatt’s very keen on this point: if you’re not going to maintain your blog (or Twitter account) yourself, then don’t bother at all.  People will interpret a ghost-blogger, etc. inauthentic and it will ultimately hurt your brand.

 

Create a Better About Page

This is something I have to work on myself.  My About Pages read just like a bio that you would have in the back of your book, submitted alongside and press release, almost like a resume in prose.  Ouch.

Michael elaborates on the fact that an About Page should be written in first person (yes, this is against EVERYTHING your English teachers and professors taught you!).  It should also be written in a conversational tone which is much harder to do in second or third person.

Your About Page should be about what the reader wants to know as well as what you want them to know about you and your blog.  It should also invite them to subscribe to your blog.  This is a no-brainer, yet so overlooked in many About Pages.

He also gives other wonderful ideas, but I’ll let you buy the book to check out those.

You may also view Michael’s About Page for reference here.

 

Build a Speaking Page

Now I literally just finished Marshawn Evans//ME University’s Ready 2 Speak tele-event (conference call) and it was all about the importance of pushing aside fear and all of its tactics, preparing yourself, and embracing the voice and message which God has entrusted YOU to deliver to the world.  She also has a brand new boot camp, Speak 4 Pay, which you may register for here.  (Trust me, it’s worth every penny!)

While in Miami, FL at my spiritual father’s conference, his good friend, Dr. Renny McLean spoke these words: have faith in your voice.

Now, if you’re reading my blog, tempted to purchase Platform, or have some other type of business, book, ministry, or invention, you must prepare yourself to speak that which God has given you to the world.

Proverbs 18:16 tells us that a man (or woman’s) gift makes room for them and brings them before great men.

This is the essence of Platform and preparing yourself to speak to these “great men” will not only expand your Platform, it will expand your wallet!  It will also place you in a position of authority that others will position themselves to learn and glean from.

Isn’t that the point of everything we’re doing?  Preacher or curator, author or inventor, it is our job to do our part to get the word out and God will do the rest through divine appointments, connections, and more.  Building a Speaking Page will encourage those who didn’t consider your speaking abilities to explore them and invite you.  Others will be happy to find if because they were expecting this “product” from you all along.  Do you really want to disappoint them?

As my new eBook Godly Government releases (more info to come soon!) on Election Day 2012, it is my opportunity to start building, not only a writing, but speaking Platform for myself.  Creating a Speaking Page on my blogs will help push me mentally, emotionally, and logically in that direction.

Please see Michael’s Speaking Page here.

Tune in next week for more wisdom from Platform and until then, PLEASE be sure to visit Michael Hyatt’s site and buy your very own copy of Platform!

 

If you would like to use this post, feel free!  Just be sure to include this blurb with today’s blog:

Desiree M. Mondesir is the CEO and Founder of Desired Assistance or “DA” virtual writing and editing company which also encompasses DA Inspires, DA WeddingsDA Luxury and her self-titled authoress blog.  As a dedicated writer and entrepreneur, Desiree seeks to inspire the imagination, educate her readers, and challenge the toxic mindsets of individuals all over the world.  Sign up for a FREE subscription at www.dainspires.wordpress.com

October 16, 2012

What Michael Hyatt’s New Book Platform Taught Me: Part I

Some of you may or may not know that I follow Michael Hyatt, former CEO and current Chairman of Thomas Nelson, on his blog. (I highly recommend that you subscribe to it as well.) But what you may not know is that he is the author of the new, highly acclaimed book Platform: Get Noticed in a Noisy World. I’ve read this phenomenal book and consider it the “social media networking and marketing bible.” Yep. It’s just that wonderful.

Platform is divided into five sections and thanks to my pc crashing, I was able to read it—and take mad notes, doing several bits of “upgrading homework”—in 6 days. Basically, I took a section a day and let it all sink in. I recommend you do the same or if you busier than I was while reading it—which most of you are—you can read one or two of the bite-sized chapters a day. Each chapter is the length of a blog post which makes for great, quick reading.

I’ll be devoting my next five posts to Platform and what I gleaned most from it. I hope it helps you and encourages you in your own endeavors.

• The Ins and Outs of the WOW Factor.

Chapters 2: “Bake in the Wow” and 3: “Exceed Market Expectations” focus greatly on the “wow experience” and overall, outdoing yourself in the process of presenting your “compelling product” (see Chapter 1: “Create a Compelling Product”) to the world. The “wow factor” should be a given, yet for many it is not.

In Chapter 2, Michael illustrates a meeting with his team wherein he asked them all to think of a wow factor in their own lives—the birth of a child, an adrenaline rush, travelling abroad, etc.—and to brainstorm a list of what each experience had in common. The purpose of the list was to create a list of wow factor pointers that could be translated to the marketing and presentation of your product whether it be a new book or innovative creation. Whatever you offer—even if it’s yourself (your personal brand)—you should always have a wow factor.

• Hold Out for the Wow.

As the former CEO of Thomas Nelson with years upon years of experience in publishing, Michael Hyatt is no stranger to various mindsets and events that cause one to come up with a non-wow-factor-product. Time constraints, family emergencies, unforeseen circumstances/factors, etc. Michael is no stranger to any of them. Yet at the end of the day he recognizes that whatever excuse we have, it’s not good enough to present a product that simply isn’t ready. Don’t move on to the next project. Don’t comfort yourself with excuses. Work until you reach perfection. Nothing else is acceptable.

How many of us are guilty of the same thing? How many of us turn in projects that are half-heartedly done and hope our clients won’t notice? How many of us try to pretend that the clients are the ones with an issue because they aren’t happy with the completion of their project? You could have looked over it one more time. You could have scheduled more time to complete the project. You could have…so why didn’t you? There is never an excuse for presenting something less than excellent. (See Chapters 4: “Beware of Obstacles” and 5: “Don’t Settle for Less than Great.”)

• What’s in a Name? EVERYTHING.

Shakespeare posed this question before anyone else.

“What’s in a name? That which we call a rose by any other name would smell as sweet.” (Shakespeare, “Romeo and Juliet”)

Well whether or not a rose named a “skunk thistle” would smell as sweet, most of us wouldn’t bother to find out. Why? Because we are innately prejudiced as human beings. If something sounds nice, we presume that it is nice. Similarly, if something sounds bad or tacky or cheap, then we presume that it is. Hence the importance of a name.

Whether it’s a book, business, or Bar-B-Que recipe, it must sound enticing to the people you want it to entice. If the name of my new book (#thefinalhour, *crossing fingers* soon to be published) doesn’t cause my target demographic/audience to run out and buy it and tell their friends about it, then the name is a failure. “Give your product a memorable name.” (See Chapter 6.) Otherwise, no one will bother to find out what it is.

Platform is AMAZING. I’ve recommended it several times over to friends and social media followers. I hope you all will run out and buy it today either in stores or online. What do you all think about Platform: Part I? Are these pointers you can agree with and relate to? Let me know!

Buy Platform.

Previous Post: “Believing the Promise

 

If you would like to use this post, feel free!  Just be sure to include this blurb with today’s blog:

Desiree M. Mondesir is the CEO and Founder of Desired Assistance or “DA” virtual writing and editing company which also encompasses DA Inspires, DA WeddingsDA Luxury and her self-titled authoress blog.  As a dedicated writer and entrepreneur, Desiree seeks to inspire the imagination, educate her readers, and challenge the toxic mindsets of individuals all over the world.  Sign up for a FREE subscription at www.dainspires.wordpress.com