Posts tagged ‘wisdom’

October 24, 2012

What Michael Hyatt’s New Book Platform Taught Me: Part II

This week we’re discussing Michael Hyatt’s new book Platform and some pointers that stood out to me as a soon-to-be-published author, blogger, columnist, and entrepreneur.  I know that if his book helped me, it will help you as well and I want to shout it from the rooftops that Platform is what I consider the “social media networking and marketing bible!”  If you don’t have your own copy, PLEASE get it today!

Today we’re discussing Part II of Platform which is entitled “Prepare to Launch.”  We already discussed “Part I: Start with Wow” and will now focus on getting that “wow” ready for the world to see.

 

Create an Elevator What?!  An Elevator Pitch. 

Before picking up Platform, I had never heard the term “elevator pitch.”  An elevator pitch is a “short summary of your product offering, including your target market (the people most likely to become your customers) and your value proposition (what you have to offer those customers).”  This consists of 4 integral components—which I will not list here (buy the book!), but I will show you what mine looks like and you can glean from there.

1) I have written a new book called The Final Hour: [Understanding the Mandates and Position of the Church].  2) It is written for anyone in church and government leadership as well as anyone with a call to ministry on any level.  3) I teach my readers three things: the mandates and mantels upon the Church, the strongmen and strongholds against the Church, and the glory of God in the last hour of the Church.  4) I thoroughly breakdown how each point operates as well as how it applies to each and every one of us. 

Elevator pitches are meant to be memorized—organically, not robotically—so when you do find yourself on an “elevator,” escalator, plane, etc., you’ll be able to “pitch” your product.  It’s brilliant really.

 

More Chinese: “Online Media Kit.”

This section of Michael’s book “Chapter 16: Develop an Online Media Kit,” he discusses several components, that—I don’t know about you—but I need to implement and update.  Some particular pointers that stood out to me are:

  • Navigation in the Table of Contents:

I thought this pointer was nifty as well.  To my knowledge, I am not currently able to employ this on my blogsite, but once I get a stationary website, this is definitely something I’ll consider adding.  Just like in a book, a Table of Contents helps one to “navigate” where they want to go, whether it’s reading in order or going straight to that section that stands out to them.  It is the same on a website accept instead of telling you where to navigate, it does the navigating for you!

You can see Michael’s Table of Contents on his Speaking Page.

  • Interviewer Resources:

I thought this was so nifty because sometimes interviewers may not exactly know what makes you, your product/ministry/organization/company/etc. special in the world.  So this is where you help them out by steering them in the right direction.  It comes to mind that this could help to steer away individuals who may not want relevant interviews done with you (i.e. “messy” interviewers—people who want dirt on you, people who are in irrelevant fields to yours and your interests, etc.).

  • “Wall of Fame”:

Some of you may refer to this as your testimonials, reviews, etc., but the concept is the same.  Dedicate a place on your website to the “raving reviews” of your clients, customers, patrons, etc.  It works just like it does when you’re shopping online.  The likelihood that you buy into a brand or product that has great reviews is much better than the same that has either no reviews or, worse, bad reviews!  Employ these reviews to serve as references for you and your brand.  Can’t go wrong with word-of-mouth-marketing!

Welp, I hope this helps you.  Next week, we’ll go onto Platform: Part III.  And please, please, please buy your very own copy of Platform!

 

If you would like to use this post, feel free!  Just be sure to include this blurb with today’s blog:

Desiree M. Mondesir is the CEO and Founder of Desired Assistance or “DA” virtual writing and editing company which also encompasses DA Inspires, DA WeddingsDA Luxury and her self-titled authoress blog.  As a dedicated writer and entrepreneur, Desiree seeks to inspire the imagination, educate her readers, and challenge the toxic mindsets of individuals all over the world.  Sign up for a FREE subscription at www.dainspires.wordpress.com

July 12, 2012

Wisdom in the Workplace

Since we’ve been on a “captivity kick” lately, first with the four Hebrew boys and refusing the king’s negative influence, next with the young princes keeping the God-Factor, then with Joseph’s integrity, we’re going to continue the theme with Mordecai’s wisdom.  When most people think of the Book of Esther, they think of the woman’s fortitude or Haman’s anti-Semitism, but they don’t really think of Mordecai.  Yet he was truly a remarkable man.

Mordecai the Guardian

From the scriptures, we know that Mordecai was Esther’s elder cousin who raised her after the demise of her parents.  Some commentaries even think that he might have possibly been even raising her to be his wife.  Whatever the situation, Mordecai set his face to raise this young girl with godly morals, a level head, and a true sense of family.  He had no idea his little “Hadassah” would one day become the queen of the Medo-Persian Empire.  But Mordecai was not just a good Jew and family man; he was employed by the royal court of Ahasuerus.

Mordecai the Scribe

Mordecai sat in the king’s gate or court which meant that he was a man of intelligence and knowledge; very likely a scribe.  His wisdom of the Medo-Persian culture and palace life gave him the wisdom to counsel Hadassah into taking a Babylonian name, and not disclosing her lineage or religion.  It was also this wisdom—coupled with his palace access—that allowed him to save the king’s life.

“In those days, while Mordecai sat within the king’s gate, two of the king’s eunuchs, Bigthan and Teresh, doorkeepers, became furious and sought to lay hands on King Ahasuerus.  So the matter became known to Mordecai, who told Queen Esther, and Esther informed the king in Mordecai’s name.  And when an inquiry was made into the matter, it was confirmed, and both were hanged on a gallows; and it was written in the book of the chronicles in the presence of the king,” (2:21-23).

Mordecai reported an assassination attempt on Ahasuerus, the culprits were captured, and executed.  This was an excellent example of Mordecai’s wisdom.  And although it took him a while to be rewarded for it, he was when the timing was right.  And my, was it an honour!

“‘What shall be done for the man whom the king delights to honor?’….And Haman answered the king, ‘For the man whom the king delights to honor, let a royal robe be brought which the king has worn, and a horse on which the king has ridden, which has a royal crest placed on its head.  Then let this robe and horse be delivered to the hand of one of the king’s most noble princes, that he may array the man whom the king delights to honor.  Then parade him on horseback through the city square, and proclaim before him: “Thus shall it be done to the man whom the king delights to honor!”’  Then the king said to Haman, ‘Hurry, take the robe and the horse, as you have suggested, and do so for Mordecai the Jew who sits within the king’s gate!  Leave nothing undone of all that you have spoken.’  So Haman took the robe and the horse, arrayed Mordecai and led him on horseback through the city square, and proclaimed before him, ‘Thus shall it be done to the man whom the king delights to honor!’” (Esther 6:6-11).

This honour foreshadows the honour God would give him in the form ascension in government.

Mordecai’s wisdom is also shown in his unwavering faith to God—he refused to bow before the enemy of God’s people: Haman.

Haman, a descendant of the Amalekites and sworn enemies of the Jewish people, was the second highest man in all of the empire.  It ate him up that Mordecai refused to bow to him so he sought to take him out.  But God honoured Mordecai and in the end, Haman and his sons were hung on the very gallows he built for Mordecai.

Mordecai the Governor

Mordecai was made governor, a.k.a. “prime minister” over all the empire in place of Haman.  All that Haman had: his position, his authority, and his property was given to the man of God.  His position combined with the wisdom he instilled in Esther to conceal her ethnicity and religion until the right time was what preserved the entire Jewish population of the Medo-Persian Empire from destruction and brought about the Jewish celebration of Purim.  God justly and greatly compensated his son Mordecai for properly employing divine wisdom.

The Principal Thing

King Solomon, like Mordecai, knew the importance of wisdom.

“Wisdom is the principal thing; therefore get wisdom.  And in all your getting, get understanding,” (Proverbs 4:7).

This means that whoever you are, whatever you do, wherever you work, you must get wisdom and understanding.  It could be the difference between a new client and a miss; a new business venture and a business failure; a promotion or a demotion.

Wisdom can steer you from bad investments, bad partners, bad employees, as well as bad people to share your dreams and aspirations with.  Wisdom gives you the discretion to temper your faith with your career and professional associates.  Proverbs is full of the promises that can be given due to the hearkening to and application of wisdom.  And just like Mordecai, God can and will prosper you in a “strange land” and you will flourish in your sphere of influence.  But you must exercise wisdom!

Previous Post: “Living a Life of Integrity

 

If you would like to use this post, feel free!  Just be sure to include this blurb with today’s blog:

Desiree M. Mondesir is the CEO and Founder of Desired Assistance or “DA” virtual writing and editing company which also encompasses DA Inspires, DA WeddingsDA Luxury and her self-titled authoress blog.  As a dedicated writer and entrepreneur, Desiree seeks to inspire the imagination, educate her readers, and challenge the toxic mindsets of individuals all over the world.  Sign up for a FREE subscription at www.dainspires.wordpress.com